The global sales acceleration platforms market is estimated at US$ 91.7 Million by 2022. The market is predicted to garner US$ 351 Million in 2032 while recording a CAGR of 14.4% in the assessment period. Growth of the market can be attributed to the growing adoption of technologically adept solutions to increase customer engagement. Besides, increasing demand for data enrichment tools along with content optimization are other factors driving the market growth during the forecast period.

Increasing demand for sales intelligence tools due to various benefits has spurred market growth. It empowers the enterprises to identify opportunities that grow sales and provide offers with the best sales pitch. Expertia AI, an India-based startup, is assisting SMEs in automatically identifying top candidates from a pool of applicants. It is a SaaS startup. Moreover, it restricts the population funnels research and budgets to consumers with maximum profile potential and is helping organizations to increase their RoI, which is expected to support the industry growth in the assessment period.

Integration of AI in sales and marketing operations is anticipated to give several opportunities for expansion to the market in the forthcoming time. Modern techniques such as; Natural Language Processing (NLP) and Machine Learning are adopted by several players to augment their sales. Players in the market are taking various initiatives to integrate AI into their platforms. For instance, In May 2022, CompleteCSM, Inc., a software company that democratizes Customer Success Intelligence, launched the Customer Intelligence Cloud.

What Drives Growth of the Sales Acceleration Platforms Market?

Increasing demand for advanced customer targeting and customer acquisition methods is expected to drive the global sales acceleration platforms market during the forecast period. There has been a significant rise in sales intelligence tools owing to deep sales insights in accordance with the demand of audiences, challenges, and responsibilities. Moreover, it also empowers organizations to identify opportunities that boost sales and provide their offers to customers at an appropriate time with the best sales pitch. For instance, Expertia AI, an India-based startup, is helping SMEs automatically identify top candidates from a pool of applicants. It is a SaaS startup. Furthermore, it restricts the population funnels research and budgets to customers with maximum profit potential and is assisting enterprises to enhance their RoI, which is predicted to support the market growth in the forecast period.

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