Mobile Advertising Market

The mobile advertising market refers to the industry that focuses on delivering advertisements to mobile devices such as smartphones and tablets. With the rapid growth of mobile devices usage globally, mobile advertising has become an increasingly important part of the digital advertising ecosystem.

The mobile advertising market encompasses a wide range of ad formats, including display ads, video ads, native ads, and in-app ads. Mobile ads can be delivered through various channels such as mobile websites, apps, social media platforms, and messaging apps.

The mobile advertising market is driven by several factors, including the increasing penetration of smartphones and tablets, the growth of mobile internet usage, and the availability of advanced targeting and analytics capabilities. Mobile advertising is particularly attractive to advertisers because it allows them to reach their target audiences more effectively and efficiently, with the ability to deliver personalized and contextually relevant ads.

Target Arts & Entertainment in the Mobile Advertising Market

The arts & entertainment segment accounted for a revenue share of more than half by category segment in the mobile advertising market and is unlikely to cede this dominant position anytime soon. Companies would do well to channel their investment in either North America or APEJ as these two regions are predicted to push past a value of US$ 20 billion by end 2022, making them larger than all other regions by a substantial margin. Hobbies & interests are a considerably smaller opportunity as they represent a revenue share of approx. a sixth in the mobile advertising market by category.

Consumers in North America and Europe have a greater disposable income and more leisure time to focus on their hobbies and that is where the mobile advertising revenue lies as well. The style & fashion segment has a marginal revenue share in the mobile advertising market but should gain share over the five-year study period.

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