CPA: An Affiliate Marketing Technique That Rolls in the Profit
Affiliate marketing is essentially a mutual financial benefit where a business pays an affiliate to look for customers. There are several different techniques and methods used, this article will focus on the CPA method.
What is Affiliate Marketing CPA?
When most people see CPA, they automatically think of an accountant. In the world of affiliate marketing CPA stands for Cost Per Aquisition. This is when a business pays an affiliate for the acquisition of a customer's money (through the purchase of goods or services) and/or information. Unlike CPL: Cost Per Lead that pays affiliates per lead, the difference is in the payout amount.
How CPA method and Why it’s a Great Opportunity.
The agreement between a company and its affiliate can range depending on the requirements of the business. CPA offer’s benefit affiliates because of what's called the Funnel and Upsell. This is a method created by Russell Brunson, a successful entrepreneur that understands and teaches marketing on an illuminating and basic level in his book “Dot.Com Secrets”.
The Exchange of Money for Leads
When the customer makes a purchase and/or their information is collected, the business sends you a check. The simple exchange of money for leads and information is a gold mine for affiliates. All the affiliate needs to do is do their research and drive traffic to the squeeze page, which sometimes is something as simple as a 1$ trial offer. Here is where it gets good, the affiliate is not responsible for any products, fulfillment or REFUNDS! The affiliate is ONLY paid for initiating the data collection process. At the end of the month, the affiliates are able to predict their income, because everything they receive is all profit. With the exception of the money spent on ads.
The Power of a Funnel
The Funnel starts with a landing or squeeze page that requests information from the lead/potential customer. The email the customer entered is sent to a data collection program such as GetResponse, businesses use this information for future sales (that the affiliate does not profit from). From there the customer is sent to a sale page where some people make a purchase, from there they can be sent to a second, third or even fourth upsell product. Finally, they are sent to the thank you page, which finalizes the purchase process. This is known as the Profit Cycle, Anthony Morrison does a great job break this cycle down in his FREE Affiliate Marketing Bootcamp Course.
How The Profit Cycle Can Increase Your Income
When a customer is taken through the profit cycle in a funnel, there will be a portion of people that only enter their emails, some purchase only one product and others that purchase some or all of the sales funnel upsells. This allows the business to pay the affiliate sometimes double what the initial product or service is worth. An example of this is an affiliate drives traffic to an affiliate link and the customer purchases a $40 and the business pays the affiliate $100. You ask yourself why is the company paying more than the product is worth. They are paying for what the CUSTOMER is worth to them in the long run. Netflix started offering $1 trial and paying its affiliates $50 Dollars per trial. Netflix knew their customer base would profit them more than $50 in the long run.
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