Cost Per Lead CPL — Affiliate Marketing Method
The amazing thing about affiliate marketing is the amount of opportunity in the industry. Not only because of the number of businesses that use the affiliate model but also the different submodels; CPL, CPA, CPC, and more. The one we are going to focus on today is CPL Cost Per Lead. To learn more about affiliate marketing click here.
Lead Generation Forms
How does affiliate marketing work? What is a lead or what qualifies as a lead? Have you ever gone online and noticed an ad that asked you a question or used a phrase to catch your attention. You move on with reading it and entering some personal information like first name and email for example. This is a form of CPL. It is pretty much a collection and exchange of personal data so companies can use targeted marketing to promote their products and services to them. Once someone enters their information, you get paid!!! That is the foundation of this method. There are two different forms used in CPL lead generation, short-form and long-form.
Short Form Lead Generation
Short-form lead generation is literally what it states, it is a short form people fill out.
Here is an example of a short-form, it is short, simple and to the point. Name Email, Phone number.
Long-Form Lead Generation
The small yet big difference between short and long-form leads is the amount of information that is being requested to enter.
This example of a long-form lead shows there are more entities to enter. This may not seem like a big difference but it does have its pros and cons as well.
When it comes to filling out information online most people do not like having to enter a lot of personal data. Due to this human need for privacy long forms may not be as lucrative as short-form leads.
On company may be offering to pay $8.00 per short-form lead and another may offer $100 per long-form lead. Most people tend to go with the $100 offer, but keep in mind the possibility of only getting a small group of people to fill those out. While short-form leads can generate you more money in the long run, because of its simple layout.
Affiliate marketing is simple but the learning and implementing the process can be frustrating if done on your own. We are offering a FREE COURSE that will teach and guide you through the avenues and resources needed to start your out affiliate marketing business.
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